Refuse to be just another business

A brief outline...

We challenge business leaders to build authentic brands that push back on industry norms & genuinely stand out in their space.

We're not for everyone

We don’t work with business leaders who...

  • Are happy with AI slop
  • Pander to industry stereotypes
  • Are fine with mimicking competitors
  • Want a designer to execute their vision
  • Have no interest in brand reputation
  • Think they already know what their audience wants

We do work with business leaders who...

  • Are serious about standing out
  • Challenge industry norms
  • Want to push boundaries
  • Understand the impact of branding
  • Take their credibility seriously
  • Want to work with a strategic partner

Join the anti-marketing movement

Go against the played-out marketing practices of overblown promises, vanity posts & click chasing, in favour of radical honesty, strategic restraint & reverse psychology to stand out from the noise & build deeper audience trust.

You are entering a slop-free zone

No industry stereotypes here.

Copia Global

Specialist search partner for engineering, manufacturing and construction businesses, delivering strategic appointments across technical, commercial and leadership functions.

Copia Global Copia Global Copia Global

Mindful Staffing

With a track record of building two market-leading mental health recruitment businesses, we know what it takes to deliver exceptional service. Our approach is built on trust, transparency, and expertise – ensuring that every match we make strengthens teams, supports candidates, and delivers real results for healthcare providers.

Mindful Staffing Mindful Staffing Mindful Staffing Mindful Staffing

Vocative

Taking the pain out of finding technology leaders, we help organisations find and secure the technical people they need to drive change and improvement in their business.

Vocative Vocative Vocative

Gramerci

Enabling growth & creating legacies through partnership-driven recruitment solutions.

Gramerci Gramerci Gramerci Gramerci

PDA Search & Selection

Redefining recruitment through a commitment to people-first principles and pin-point precision.

PDA Search & Selection PDA Search & Selection PDA Search & Selection PDA Search & Selection

Phildon

The trusted partner for re/insurance companies, brokers, syndicates & service providers, providing tailored recruitment solutions seamlessly integrated with market intelligence.

Phildon

Are you serious?